We prioritize promoting the growth of a healthy, active nation – VODA UA.

As noted by VODA UA CEO Ekaterina Sadovaya in an exclusive interview, collaboration with leading sports organizations, such as the football clubs "Shakhtar" and "Polissya," has significantly enhanced local brand loyalty and helped the company tailor its products to various consumer needs.

“It is important for us to contribute to the development of a healthy, active nation. That’s why we support a variety of sports events—from children's tournaments to national championships. Our partnerships not only increase brand recognition but also foster an emotional connection with different audiences,” emphasized Ekaterina Sadovaya.

VODA UA is also actively implementing cultural initiatives. A striking example is the series of products featuring the heroine "Mavka," symbolizing harmony with nature and authenticity. This project exemplifies how a brand can unite business and cultural values, contributing to the formation of a new level of Ukrainian identity.

By supporting sports, culture, and a healthy lifestyle, VODA UA continues to strengthen its image as a modern and responsible Ukrainian brand that confidently competes in the national market.