Artificial Intelligence in Marketing: Highlights from the SMB Knowledge Transfer discussion.

An event titled SMB Knowledge Transfer, organized by the IT Ukraine Association, took place in Kyiv, focusing on current trends in marketing and media analytics, particularly the impact of artificial intelligence on these fields. The program featured two panel discussions in a battle format, as well as a presentation of case studies.

https://akcenty.com.ua/life/77475-iskusstvennyy-intellekt-v-marketinge-itogi-diskussii-na-smb-knowledge-transfer2024-11-14 09:35:11

In the first panel discussion "Key Marketing Components That Bring Leads Instead of Likes on Social Media," experts deliberated on effective marketing strategies aimed at enhancing conversion rates and profitability for businesses. The session was moderated by Andrey Mironyuk, the founder of Myroniuk Consulting, with speakers including Alexander Lapko, CEO of RozetkaPay, and Maryan Khomin, Head of the Marketing Department at UKRSIBBANK BNP Paribas Group.

The second panel discussion, "The Future of Media Analytics: How AI Transforms Data Processing," focused on the role of artificial intelligence in social media data analysis and its impact on marketing strategies. The speakers were Artem Skripnik, CEO of FAVBET Tech, and Ekaterina Lyashenko, Head of Marketing Research at Havas Media Ukraine. The conversation was moderated by Ekaterina Gordienko, VP of Customer Success at YouScan.

During the "battle," participants examined the key advantages and risks of using AI for social media data analysis, as well as discussed why it is worthwhile to invest in AI for marketing. Special emphasis was placed on how AI, based on media monitoring data, can identify trends and predict changes in consumer behavior for gaining competitive advantages.

Artem Skripnik remarked: "Artificial intelligence opens new horizons for marketers to gain deeper insights into their audience and respond swiftly to market changes. Implementing AI in media analytics not only optimizes processes but also helps to create more personalized and effective customer engagement strategies."

By the end of the discussion, participants agreed that the adoption of AI could be a "game changer" for businesses; however, it involves significant investments in development and support, necessitating a careful approach to planning and gradual scaling. "Artificial intelligence is a long-term game," emphasized the CEO of FAVBET Tech.

The event concluded with a case study presentation by Maria Mironyuk, strategist and creative director at Myroniuk Consulting, who discussed five critical communication mistakes that cost businesses money and shared practical tips for avoiding them.

The next edition of SMB Knowledge Transfer will take place on November 20 in an expanded format. The topics of the event will be "The Evolution of Sales: Modern Challenges for CEOs" and "Capturing New Markets: Strategies and Approaches."