"Ukrainian sports require effective collaboration": Highlights from the SBC Summit Ukraine 2024, supported by FAVBET.

The conference brought together over 500 representatives from sports and business organizations, gathering experts to share experiences, ideas, and establish new partnerships.

This year, the general partner of SBC Summit Ukraine was FAVBET for the second time, actively supporting Ukrainian sports. Among its partners are football clubs such as "Shakhtar," "Polesie," "Kryvbas," and others.

This year, FAVBET also became the title partner of the futsal "Extra League" and supported the Favbet Cup of Ukraine in futsal.

Denis Yakimov, Head of Sports Marketing at FAVBET, emphasized the importance of supporting Ukrainian sports: "The Sport & Business Club is systematically working to ensure that sports organizations have all the necessary tools for development. We are pleased to be part of SBC Summit Ukraine, as today Ukrainian sports need effective collaboration and modern marketing approaches more than ever."

During SBC Summit Ukraine 2024, participants discussed key topics for the development of national sports, including marketing for sports clubs, promoting sports in wartime, rehabilitating military personnel through sports, and a WIN-WIN strategy for collaboration between sports and business.