"Ukrainian sports require effective collaboration": Highlights from the SBC Summit Ukraine 2024, supported by FAVBET.

The conference brought together over 500 representatives from sports and business organizations, gathering experts to share experiences, ideas, and establish new partnerships.

This year, the general partner of SBC Summit Ukraine for the second time was FAVBET, a company that actively supports Ukrainian sports. Among its partners are football clubs "Shakhtar," "Polesie," "Kryvbas," and others.

In addition, FAVBET has become the title partner of the futsal "Extra League" and supported the Favbet Cup of Ukraine in futsal this year.

Denis Yakimov, Head of Sports Marketing at FAVBET, emphasized the importance of supporting Ukrainian sports: “The Sport & Business Club systematically works to ensure that sports organizations have all the necessary tools for development. We are pleased to be part of SBC Summit Ukraine, as today Ukrainian sports need effective collaboration and modern marketing approaches more than ever.”

During SBC Summit Ukraine 2024, participants discussed key topics related to the development of national sports, including marketing for sports clubs, promoting sports in wartime, rehabilitating military personnel through sports, and the WIN-WIN strategy for cooperation between sports and business.